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Beyonce Debuts New Athleisure Clothing Brand: IVY PARK

IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD.

Bey narrates the launch video, explaining how much she loved running in Parkwood Park in Houston as a teen. Even now, she still (mentally) goes back to that park right before big events in her life.

“When it was time for me to give birth, I went back to that park,” she says. “The park became a state of mind. The park became my strength.”

IVY PARK: Launching April 14th at Topshop and Nordstrom.

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