IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD.
Bey narrates the launch video, explaining how much she loved running in Parkwood Park in Houston as a teen. Even now, she still (mentally) goes back to that park right before big events in her life.
“When it was time for me to give birth, I went back to that park,” she says. “The park became a state of mind. The park became my strength.”
IVY PARK: Launching April 14th at Topshop and Nordstrom.