For many years now there has been conversation, or even debate, regarding the “credibility” of British rappers, while pit against American rappers and the heavily guarded kingdom of Hip-Hop/Rap music and culture. Some have even suggested that a distinct British accent aids to a notion that rappers from the UK may have a more difficult time coming across “hard” or “believable”; as these are things most listeners are looking to hear when a U.S. rapper spits. Quite frankly, I disagree and don’t think it really matters! If the music comes from an authentic place, the artistry will speak for itself and it’ll all come together.
For example, here’s Jay Prince, an East London native who has been creating some buzz for a couple of years now with his poetic lyrics and 90s Hip-Hop influenced sound. He recently caught our attention with the Jan. 19 release of BeFor Our Time, a 9-track mixtape that puts his complex pen-game and mellow flow effortlessly on display. Indie blog, Pigeons & Planes has even hinted at a Kendrick Lamar comparison and that “Prince is one of the first disciples [of Kendrick] I’ve heard to deserve the comparison.”
As one of the UK’s rappers flying under the radar, it may be safe to say that Jay Prince may easily become an artist to watch in 2015–and we’ll be here for it! Stream BeFor Our Time below: