New Rules? Yessir.
Jay Z debuted the video for his latest single “Holy Grail” earlier today. And he didn’t premiere it on Youtube, nor VEVO. He premiered it on Facebook, a website that isn’t know to get major music exclusives like that. But with a 30 million plus reach between Jay and JT, it only seemed appropriate to debut the video to 30 million+ people at once. And the video itself? Amazing. The song has been chopped and screwed in order to fit into the dark, gritty visual, directed by Anthony Mandler. Check out the “Holy Grail” video below: