Kanye West Drops Nike, Partners with Adidas + Names Kim Kardashian a Top 10 Human


Earlier today, in an interview with Angie Martinez on HOT 97, Kanye West broke the news that he is no longer in cahoots with Nike. For years now, Kanye has been creating his own Nike show, the Air Yeezy, and selling them for ridiculous amounts of money($2000). Kanye told Angie, after his BBC interview (with Rob Lowe), Nike decided to give Kanye a “bigger sandbox to play in.” He said they were going to give him 2 collections per years, and 30 SKU’s (30 items). But, they weren’t going to give him royalties, and that really pissed him off.



“So then I start turning up in the BBC interview, so [Nike] said, ‘ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 SKUs — that’s the amount of items that you have. Would that make you happy, Kanye?’ And I said, ‘well I need royalties.’ It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me, ‘we can’t give you royalties because you’re not a professional athlete.’ I told them, ‘I go to the Garden and go one on NO ONE. I’m a performance athlete.’

“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”



Boss! Watch the interview below, as well as Kanye and Kim’s first JOINT interview. He also talks about wanting to be the “Tupac of Product” and wanting to be bigger than Walmart. He ALSO talks about how Kim Kardashian is a top 10 human in existence. This guy…lol.



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