On February 24th, advertising and marketing executive Steve Stoute (who is the founder of Translation Advertising, LLC) will see his best-selling 2011 book, ‘The Tanning of America‘ become VH1’s latest Rock Doc. ‘Tanning of America: One Nation Under Hip-Hop’ is slated to be a 4-part series that sees Steve and numerous music and business icons talk about how Hip Hop has influenced pop culture (clothing lines, fashion, movies), race relations, politics, and the business world as a whole.
The series will boast interviews from Diddy, Dr Dre, Mariah Carey, Will.i.am, Russell Simmons, Pharrell, Nas, Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Al Sharpton, Cory Booker, Brett Ratner, Brian Grazer, Tommy Hilfiger, Ron Howard, Steve Stoute and more. Alfred Spellman and Billy Corben’s Rakontur Stusios produced the project with Stoute exec producing, alongside VH1′s Susan Levison, Ben Zurier, Shelly Tatro, Brad Abramson and Stephen Mintz.
Here’s a taste of what to expect: